The Top 6 Reasons Your Team Is Against Squarespace Enterprise (and How to Win Them Over)
Strategic software purchase decisions naturally require buy-in from many stakeholders at your company. Each time they raise an objection, you have the opportunity to address it head-on and triumph by turning your critics into converts. Objections are normal and nothing to fear, and they demonstrate that your team is invested in the decision-making process.
Below are six common objections to adopting Squarespace Enterprise as a website solution and how to successfully handle them. These concerns aren’t deal breakers; rather they’re actually areas where Squarespace Enterprise shines, and will ultimately make your job easier.
The top 6 reasons to not go with Squarespace Enterprise
1. “We have development and design teams, shouldn’t they be handling all website work?”
In-house development and design teams have limited bandwidth and numerous competing projects that can drag out the website-building process. This won’t just be an issue while launching your new website; it will be a bottleneck every time you need to change it.
Squarespace Enterprise CMS is designed to be used without coding skills or special training, so any content specialists on your team can nimbly update information and engage audiences on their own schedule from day one.
Features like fully customizable Enterprise templates help you establish efficient workflows for generating on-brand assets. Other features, like page drafts, and Enterprise user role permissions empower team members to try new ideas, iterate, and receive feedback before anything goes live. Squarespace’s Fluid Engine also provides non-technical teams with an extra level of design flexibility via drag-and-drop editing.
2. “We want someone to build sites for us, not do it ourselves.”
Hiring an outside website design agency is not a fix-all. The more you outsource the work of building a website, the less the finished product may resemble what you actually need. That means if you want a great site, you’ll need to work in close consultation with their designers anyway, just as you would your own team—but usually on their schedule instead of yours.
Steep developer fees can also quickly consume budgets, hampering your more ambitious website plans. Beyond that, there’s always inherent risk in sharing sensitive information outside your company, where security protocols are unknown. These problems can renew themselves every time you need to make a large or small change to your site.
3. “We should go with a cheaper option.”
Many website solutions that market to cost-conscious companies have perfected the art of hidden fees. Don’t assume that the low competitor quote you’ve received is all you’ll be paying. Find out if these providers raise their pricing based on your number of users, or based on month-to-month usage versus annual usage, both of which can quickly add up and inflate that “low” initial quote. Squarespace Enterprise provides one transparent, flat annual quote and doesn’t charge by user, so you know exactly what you’re paying.
4. “Other website providers offer more customization.”
It’s common for website providers to advertise third-party plugins as if they were built-in features of their platform, but they’re not—and it’s important to know the difference. Plugins carry inherent security and malfunction risks because they’re not built or maintained by the CMS product team. Outdated plugins can break, potentially causing issues that ripple through the entire site.
Squarespace builds essential website functions into the platform itself—so whether you’re creating an intranet or multiple business websites, you don’t have to rely on third-party solutions that may compromise your visitor experience. However, if you require a very specific feature that Squarespace doesn’t provide directly, you still have the option to use plugins at your discretion.
5. “Our team doesn’t have time to learn website building.”
Squarespace Enterprise is designed for anyone to use quickly, with a minimal learning curve. Your team doesn’t need any special technical training to get started. Features like Enterprise templates simplify the website-building process while helping you ensure that everything has a brand-consistent look.
As part of your Enterprise plan, you also have access to concierge-style support through your dedicated Squarespace account manager. Account managers are experts who can provide you and your team training in everything from product to design to SEO best practices and more.
These training sessions are scheduled at your team’s convenience and tailored to their specific needs, so their time is maximized. Account managers can also review your site before it launches so that it’s optimized to deliver the results you need from the beginning.
6. “Our company has strict website security requirements. We need something procurement will approve.”
Squarespace’s dedicated security team will work with your IT and procurement departments directly on custom security reviews to satisfy their requirements. Squarespace Enterprise also integrates with leading OAuth2 and SAML-based single sign-on (SSO) providers like Google, Okta, Azure, and Classlink to protect your company’s sensitive information in private sites (or you can request custom integrations if needed). And with self-service options, setting up SSO for your internal website or individual web pages takes just a few clicks.
Objections aren’t something to fear. They’re something you should welcome as an opportunity to cultivate alignment within your team and prove your diligence in researching solutions. Security, budgets, customization, and site maintenance are all critical variables in picking a website provider, so speaking to how Squarespace Enterprise excels in these areas is worth the effort. If your team has a specific concern, you can reach out to our sales team directly.