Is the Squarespace Enterprise Plan Right for My Brand?
For years, Squarespace has supported entrepreneurs—millions of sites have been launched on the platform. In Squarespace’s individual plans, there’s a lot to love: mobile-optimized websites, templates for every need, free custom domains, and advanced website analytics. But what if you’re not shopping for a website solution as a solopreneur? What if you need corporate website management for a bigger brand?
Here are a few reasons to consider an Enterprise plan.
1. Your brand wants a partner
While your brand doesn’t have to have a dedicated team of engineers or an outside agency, you don’t have to tackle building a site—or multiple—totally on your own. One of the best parts about Squarespace Enterprise is that your brand has a dedicated account manager with you throughout your website journey. “It’s like having an extra person on your team, or a right-hand person you can count on,” says Chloe Armstrong, Branding Communications Manager at Peak Indicators. “That [assistance] opened us up to focus on other things, which was ideal.” Having a designated point of contact means there’s someone who keeps your goals in mind, connecting you with the relevant experts and sharing the latest in product updates.
“The customer service aspect is everything. In the world of technology, which experiences the decline of customer service all the time, it is incredible—the experience that we’ve had with the humans at Squarespace and continue to have.”
2. Your team would benefit from product and SEO training
With Squarespace, you don’t need to have software engineers on your payroll to build an impactful website. And if you’re looking for further support? With the Squarespace Enterprise plan, your account manager can schedule private platform training sessions for you with an expert from Squarespace. You’ll learn best practices, and experts can cover any relevant topic, any Squarespace product.
No matter the size of your business, search engine optimization (SEO) is a priority. With Squarespace Enterprise, you also have the option to meet with a Squarespace SEO expert, someone who can give suggestions for improvements specific to your business and goals and share best practices with your team.
3. There are multiple collaborators working on your site
An important consideration in choosing a website platform is how it enables multiple team members to work on your site. Some team members require access to everything, while others just need limited access. The Enterprise dashboard empowers centralized team management, enabling you to create roles and permissions for each team member based on your needs. Single sign-on (SSO) means employees can access the site securely with the same credentials they’re already using across the rest of your brand’s tech stack. Each employee has their own login, keeping your site(s) secure even as employees move on to their next endeavor.
Page drafts are exclusive to Enterprise and give your team the ability to experiment behind the scenes and press publish at a later, more strategic time. You can create a draft of a page on your brand’s site and edit it as needed. This is a great option when a junior team member works on the site. They can make a draft of a live, existing page, then they’re free to edit away and have a more senior stakeholder approve the edits and publish when ready.
4. Your brand is looking for web design help
Many businesses try to find the balance between designing a site completely in house or hiring an expensive outside agency that may or may not really understand the brand. With Squarespace Enterprise, your team has the option to couple the templates Squarespace is known for with design consultations. Your account manager will set up an initial meeting with an expert, in-house web designer from the Squarespace team. It’s a great way to learn best practices, address any specific questions your team has, and create a custom look that’s in line with your brand. If you need ongoing support, that’s possible, too.
5. You’ve got more than one website
If your brand manages more than one site, you know that adds complexity. The Enterprise dashboard with Squarespace Enterprise shows you all of your sites in one view. Any time your site admins need to change permissions or roles, they can go to this centralized spot to do so.
Perhaps your brand might need additional websites in the future. Your brand has unrestricted trial websites that never expire, encouraging ideation and innovation from your whole team. Team admins can then decide what’s ultimately paid for and published.
6. You’ve got a LOT more than one website
Maybe your brand creates a lot of websites. Squarespace Enterprise supports companies like Barn2Door, Vanguard Properties, SERHANT., and Ylopo in doing just that. Site creation is streamlined and scalable with the Design Library, a content hub for global site editing. The Enterprise-exclusive feature makes it possible to efficiently manage multiple websites while maintaining consistent brand messaging.
With Squarespace Enterprise, it’s also possible to coordinate consolidated and flexible billing as you grow (no need to update credit card details or keep track of expiration dates for individual sites). Additionally, Squarespace Enterprise offers recurring, per-site discounts on a graduated-tier model. More sites, more savings.
7. You’re expecting a significant increase in web traffic
When you launch a limited edition product or have any type of major event on your site, it’s crucial that your site can accommodate the sudden influx of visitors. Squarespace account managers can perform quality assurance testing and offer recommendations to optimize the site in anticipation of the high-stakes promotion or event.
8. You want additional technical support
Sometimes your team just needs help from technical experts. Whether it’s a question about custom code, a third-party integration, or advanced layouts, your account manager can offer technical support, sharing best practices, reviewing code, or troubleshooting. For less specific questions, Squarespace Enterprise clients also receive prioritized general support in an expedited queue, so they can speak to senior advisers sooner.
Squarespace Enterprise is an ideal option for brands who are looking for the impact and flexibility the platform is known for but with more support, more collaboration, and more customization. Whether you're managing multiple sites, looking for enhanced security, or need dedicated support, the Enterprise plan could be the right fit for your brand. The Enterprise sales team can help you assess your specific requirements and goals to determine if this plan aligns with your long-term business strategy. With the right tools in place, you can ensure your brand’s online presence is both powerful and sustainable.
*This article was originally published in April 2023. It has since been updated.