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Introducing Unfold, a toolkit for storytellers

As part of our pursuit to be the all-in-one platform for anyone who wants to stand out, we’re excited to welcome the publishers of Unfold, an app that helps anyone create elevated and engaging stories for Instagram, Facebook and Snapchat, into the Squarespace family. 

Unfold was founded in 2018 with a mission to provide social media templates for digital storytellers, featuring best-in-class design inspired by magazine editorials. They have achieved astounding adoption since launching, with users creating more than 700 million stories using the app, and reaching the #1 rank in the App Store’s photo/video category in nearly a dozen countries.

Whether you’re building a business or personal brand, social media is a place where many creators get started before launching a website. As a first in our category, we’re excited to provide our customers with a way to stand out no matter how they are getting started.

Unfold co-founders Alfonso Cobo and Andy McCune, who are joining Squarespace, said, “Unfold and Squarespace share the same DNA and vision for empowering creators. Together, we’ll continue to rethink how people share stories to connect and inspire. We couldn’t be more excited for this new chapter in our story.”

Beginning today, our customers can use Unfold, which is free to download in the Apple App Store and the Google Play Store. Unfold also offers premium template collections and features, which can be accessed by becoming an Unfold+ member ($2.99/mo or $19.99/yr) or by purchasing individually.

Stay tuned for exciting developments expanding on Unfold’s functionality in the future.

We're thrilled to welcome Unfold to the family to help us enable our customers to grow and maintain their brands across social media.