Actor and Arch Motorcycle company owner reveals humorous side
Squarespace, the popular website building service, has enlisted actor and avid motorcyclist Keanu Reeves to star in its upcoming advertising campaign “Should You Make a Website?” to air during Super Bowl LII, when the Philadelphia Eagles play the New England Patriots in Minneapolis on February 4.
A mystical and John Wick-ish Reeves spends “me time” in the desert, stoking a fire while he dialogues with his subconscious self about building a motorcycle website. The campaign was created by Squarespace’s in-house creative team. A 30-second ad typically costs $5 million to run, not including production costs and celebrity fees.
“More than anything, Keanu is a kind soul,” said David Lee, Squarespace chief creative officer. “He has a spirit and strength of character that is absolutely unique. He fell in love with the message of this campaign as much as we did, and worked tirelessly to get this work done. We couldn’t have picked a better person to partner up with, and we’re really looking forward to sharing this campaign with the world in the coming weeks.
“We strive to make our advertising as genuine as possible, so we always keep an eye out for the most interesting people on our platform to see what brave new ventures they are launching out into the world,” Lee said. “In addition to being a customer, we felt Keanu’s persona was a perfect fit for this creative—he’s a bit mysterious but also regarded widely as a good person. After meeting with Keanu and learning more about his company and his vision, we knew we couldn’t work with anyone else.”
“When I found out that this Squarespace campaign would be for the Super Bowl, I got butterflies in my stomach,” Reeves said in a press release. “I love football, I love watching the Super Bowl, and I love the entertainment of the advertisements that are a part of the game and the experience.”
Last year, Squarespace’s Super Bowl ad featuring actor John Malkovich won an Emmy. But it wasn’t about motorcycles, so regardless of the outcome in Minneapolis and Los Angeles, Reeves and Arch Motorcycle have already won.