Why is having a website or an online presence important for your business?

When you have a business, you need a website. It’s important because it’s your connection to the world—the way that anyone in the world can have access and have that moment of exchange and communication with what you’re doing.

You haven’t done a commercial in years. What made you decide to do this particular campaign with Squarespace?

I started acting when I was 15. And I had this moment with my agents where I said to them, “I can’t go on a commercial audition for something that I don’t have an affection for or believe in.” So, when myself and Arch were approached by Squarespace, it was cool, because we use Squarespace. And then, when the creative was brought forward, in terms of what the ideas were, it was really exciting. They were smart. They were funny. I thought, “That could be cool. Surf a motorcycle in the desert. Yeah.”

How did you realize that your passion could become something much more than a simple hobby?

Arch Motorcycle began about eight years ago. I had a motorcycle that I was looking to customize and I was introduced to Gard Hollinger, who’s a renowned bike designer and builder. Over the course of four years, collaborating together, and then, with his design, this motorcycle was built. I rode that motorcycle and I’d never ridden anything in my life like that. A big, American V-Twin that handled like a performance cruiser. And I said to Gard, “Let’s bring this into the world. Do you want to start a motorcycle company?” And he, being in the motorcycle world of business for 35 years, said, “Why? Why should we do it?” We had really enjoyed the collaborative process. We had a belief and passion for what we built and a drive to bring that into the world. And so we founded Arch Motorcycle.